Activate Your Growth
We are a new type of consultancy for a new way of working - built for leaders who want workplaces that are aligned, innovative, high performing and built to last.
An integrated approach
We integrate the best thinking in leadership, innovation, scaling, and execution into a single, practical way of working —
so strategy turns into execution, purpose becomes performance, and change becomes something teams and individuals know how to lead through.
To a more effective way of working
This is the framework behind the work — the foundation on which meaningful growth is built.
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Strengthening trust, clarifying purpose, and reconnecting people to shared direction — creating the foundation for purpose-driven growth
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Clear, measured and adaptable priorities, products and processes, better, faster, evidence-based decisions, and continuous innovation that delivers real value
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Where teams move in synch, feel supported and challenged, learn by doing, and where work moves with rhythm, cohesion and momentum, so sustainable high-performance becomes the natural result
That delivers proven results
Backed by industry research with decades of hands-on practical experience.
ALIGNMENT
Research that supports ALIGNMENT
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How Leaders Open Up to Teams — Explores how trust and openness enable honest dialogue and better outcomes.
Neuroscience of Trust — Explains trust as a biological and performance-enhancing mechanism.
Why People Really Quit Their Jobs — Finds misalignment and lack of meaning as primary drivers of attrition.
How Company Culture Shapes Employee Motivation — Shows culture as a motivational system, not a soft variable.
To Improve Your Team, First Work on Yourself — Reinforces self-leadership as the starting point of alignment.
Reinforcing Organizational Bridges: Four Elements That Strengthen Midlevel Leaders — Highlights the relational role of mid-level leaders in sustaining alignment.
The Ladder of Inference: — Demonstrates how awareness and reflection improve human-centered leadership.
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What Is Psychological Safety? — Establishes psychological safety as a prerequisite for learning, innovation, and performance.
Psychological Safety and Leadership Development — Shows how leadership behavior determines whether safety exists in practice.
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How Leaders Champion Culture — Shows that culture is carried primarily through leader behavior, not values statements.
How to Embed Purpose — Demonstrates that purpose only matters when it is lived through decisions and daily work.
MIT CSIR- Building Business Value With Employee Experience — Connects employee experience directly to business outcomes and performance.
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Follow the Leader: — Shows how CEO personality and values cascade into organizational culture.
CEO Personality Matters — Links leadership traits directly to company behavior and outcomes.
Interpersonal Dynamics — Examines how relationships shape collaboration and trust.
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Barry-Wehmiller — Leadership rooted in dignity, trust, and care; people treated as the strategy.
Costco — Leadership values aligned with employee trust and customer loyalty.
Cummins — Culture treated as a strategic imperative, not an HR initiative.
Hermès — Culture transmitted through lived practice across generations.
FOCUS
Research that supports FOCUS
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What Leaders Get Wrong About Strategic Alignment — Shows alignment as an ongoing discipline.
Reinventing Performance Management — Moves from control to clarity and accountability.
Star Performer to Star Manager — Highlights focus shifts required in leadership transitions.
The more senior you are, the less feedback you get — Reveals focus erosion at senior levels.
Risks of Prioritizing Short-Term Revenue Over Customer Fit — Illustrates loss of focus through short-termism.
Match Your AI Strategy to Your Organization's Reality — Connects focus to realistic execution.
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A new operating model for people management — Aligns structure and strategy through clarity.
New Operating Model for a New World — Highlights the need for focused coordination in complexity.
Return to Office- Practices Over Policy — Practices Over Policy — Shifts focus from rules to behaviors.
Scaling the 21st-century leadership factory — Addresses leadership capacity as a focus challenge.
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Missing Link Between Purpose and Performance — Explains why purpose fails without execution discipline.
Strategic Alignment Reconciles Purpose and Profitability — Shows how clarity enables trade-offs.
FAST Beats Smart — Demonstrates that speed and simplicity outperform complexity in decision-making.
Effective Leaders Decide About Deciding — Introduces decision architecture as a leadership responsibility.
5 Traits of Leaders Who Excel at Decision Making — Identifies behaviors that sustain focus under pressure.
Learn From Outcomes to Promote Growth — Emphasizes feedback loops over static plans.
How to Navigate Rapid Growth — Shows how focus prevents scaling chaos.
How to Turn Professional Services Into Products — Explores focus as organizations scale.
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Redefining Success: Adopt the Journey Mindset to Move Forward — Frames focus as sustained progress, not episodic wins.
Goal Setting Strategies: When to Use Sub-Goals and Big Picture Targets — Aligns long-term intent with daily effort.
Motivating Sustained Progress with Dynamic Feedback — Shows feedback as a focusing mechanism.
High-Growth Companies Fleeting Success — Demonstrates collapse without sustained focus.
How Leaders Can Move from Chaos to Clarity — Focus as sense-making.
Employees Want Their Bosses to Respond to Feedback — Timing and attention matter.
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Focus in practice
Apple — Focus through intentional constraint.
Costco — Extreme focus through disciplined trade-offs and constraints.
Equitable — Strategic reset through governance and decision clarity.
Warby Parker — Focused product strategy aligned with mission.
FLOW
Research that supports FLOW
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Embrace Change Using Emotional Intelligence — Emotional regulation enables momentum.
Become an Octopus Organization — Adaptive, networked execution.
Can 10 Minutes of Meditation Make You More Creative? — Presence and creativity.
5 Psychology-Backed Principles for More Effective Personalization — Flow through responsiveness.
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Empowering People to Unlock AI's Potential — Human-technology rhythm.
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Can Design Thinking Succeed in Your Organization? — Human-centered problem solving in action.
Unlock Creativity Through Analogical Thinking — How insight emerges through connection.
Become a Better Problem Solver by Telling Better Stories — Narrative as sense-making.
A Better Way to Unlock Innovation and Drive Change— Learning by doing.
How Remote Work Changes Design Thinking — Flow in distributed environments.
Nurture a Digital Workforce — Skills, tools, and adaptability in motion.
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Designing AI to complement human decision-making — Flow through augmentation, not automation.
Why Great Leaders Move Before They Feel Ready — Momentum over certainty. as seen in Forbes
Stanford GSB reimagines entrepreneurship for the AI era — Flow in emerging systems.
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Flow in practice
The LEGO Group — Collaboration and learning embedded into how work happens.
Netflix — Freedom and responsibility enabling execution.
TOMS — Mission-aligned momentum.
Purpose - driven growth
Continuous innovation that delivers real value
Sustainable high performance
Through the way work happens
Research makes one thing clear: no framework executes itself. Even the best strategies, operating models, and playbooks only create value when teams bring them to life - through daily decisions, shared understanding, and practiced ways of working.
Our work takes the best thinking in leadership, innovation, scaling, and execution and integrates it into one practical way of working. It’s how strategy becomes execution, purpose becomes performance, and change becomes something teams know how to lead through.
Because meaningful growth doesn’t happen in theory — it happens in the way work gets done.
Our Solution
We help your organization turn strategy into sustainable execution through Alignment, Focus, and Flow — the capabilities that convert insight into real-world performance.
PHASE I
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We Build an Achievable Plan: we design and develop a unique plan with your organization around our Alignment, Focus and Flow framework to deliver Meaningful Growth:
Alignment — people share a clear purpose, direction, and way of working
Focus — organizations have strong priorities, products and processes, better evidence-based decisions, faster learning, and adaptive execution
Flow — teams continuously improve the work, solve problems, and move forward together.
We work with your organization to define an agreed and engaged Meaningful Growth Mission, Strategy, Objectives and Key Results (OKRs), Organization Model, Sales, Marketing, Product, Technology, Operations, Team and Individual Leadership Development Plan to achieve your organization’s Meaningful Growth.
PHASE II
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We Facilitate Execution: we design, execute and optimize workflows with your organization to achieve your organization’s Meaningful Growth.
We work side-by-side with your organization to execute the plan, innovating and adapting throughout the this phase to embed the new way of working within your organization.
You can choose the level of support you desire.
Level 1 - Quarterly Progress Review Sessions & Coaching of ELT
Level 2 - Monthly Program Rev Sessions & Coaching of Executive Leadership Team (“ELT”) and Team Leaders
Level 3 - Weekly Program Revenue Sessions & Coaching of ELT, Team Leaders and Team
Upon completion of Phase 2, your organization will have the embedded tools to continue to strategize, execute, and innovate to achieve your organization’s Meaningful Growth.
PHASE III
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At this stage we offer additional support that you can choose similar to Phase 2 to support the continued building of Momentum to achieve your organization’s Meaningful Growth.
Our Guarantee:
When your organization completes Phases I and II, we guarantee at least 2× your investment in measurable, Meaningful Growth.
About the Team
We’re builders, operators, and guides committed to helping organizations achieve meaningful growth.
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Organizations grow when people are aligned around shared direction, focused on what matters most, and able to operate in flow. When these conditions are built into the way work happens, growth becomes sustainable rather than episodic.
Our team brings decades of experience working with global enterprises and growing organizations — supporting strategy, execution, and performance as organizations scale. We’ve lived the realities leaders face: competing priorities, rapid growth, evolving talent needs, and constant pressure to deliver — and we understand what enables growth to continue without losing momentum.
How we Work Together
We partner with leaders who want workplaces that are aligned, innovative, high performing and built to last.
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We begin by understanding how work happens today, then work with leaders to design and install ways of working that support Alignment, Focus, and Flow.
Our work is delivered in defined phases and sprints, with clear outcomes and shared ownership. This structure helps teams build momentum, improve decision-making, and embed changes that continue to perform over time.
Our Values
Shared values are one of the strongest drivers of alignment. When values are lived — not just stated — they guide decisions, shape behavior, and build trust over time.
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Our values are simple, lived experiences we practice oursleves and with our clients:
Curiosity - We remain open and inquisitive, trusting better questions lead to better outcomes.
Compassion - We lead with respect — for ourselves and others — by seeking understanding before judgment.
Courage - We meet resistance without retreat and continue forward with purpose.
Connection - We design experiences that allow real trust and genuine connection to emerge.
Commitment - We choose responsibility over reaction and show up fully to our work each day.
Our Team
Jerry Thompson
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Over more than two decades helping organizations pursue meaningful growth, I’ve learned that sustainable progress is built from the inside out. Strategies and plans matter — but only when the conditions exist for people and teams to execute, adapt, and perform at a high level.
Working across global enterprises and early‑stage companies, in both executive and consulting roles, my career has spanned finance, legal, and operations leadership, including strategy, operating model design, technology modernization, and large-scale transformation. I’ve had the privilege of working with highly skilled, cross‑functional teams committed to delivering impact — and I’ve also seen how overwhelm, burnout, and disengagement take hold when change isn’t supported with the right structures and clarity.
Seeing this gap between organizational intent and human experience led me to deeply study the human side of change — how people navigate uncertainty, how leaders create clarity and psychological safety, and how individuals reconnect with confidence, purpose, and their own inner truth. Training in coaching, emotional intelligence, and neuroscience has shaped how I understand what people need to thrive in fast‑paced, high‑growth environments.
What these experiences taught me is simple: organizations don’t change — people do. And when leaders and teams are equipped with the mindsets and practical tools to navigate change effectively, they unlock extraordinary outcomes for themselves and their organizations.
Rob Vanderwerf
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After twenty-five years helping organizations pursue meaningful, sustainable growth, I learned that long-term performance rarely comes from a single strategy, framework, or initiative. Real progress happens when the everyday conditions for great work are intentionally designed — where clear strategy, effective systems, and aligned leadership reinforce one another.
Across executive and consulting roles in global enterprise, mid‑market, and start‑up environments, I’ve had the opportunity to lead operational and transformational growth efforts with exceptional teams. These experiences have spanned strategy, organizational development, sales and marketing, product development, technology, and operations, and have supported organizations across industries including technology, healthcare, consumer and industrial goods, financial services, and professional services.
Through this work, I’ve seen how Alignment, Focus, and Flow — when put into practice — create the environment where teams execute with clarity, innovate consistently, and achieve meaningful results. These lessons ultimately inspired me to help bring these ways of working to more leaders and organizations so they can realize the growth and performance they are capable of.
Alexis Ré
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales Manager
Sanaa Darif
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My professional journey spans hospitality, global technology initiatives, and organizational transformation, all rooted in a deep respect for how people come together around meaningful work. I began as a restaurateur, where I learned how thoughtful design, nourishment, and service create environments where people feel connected and energized. I later brought those principles into the IT and transformation space, leading large-scale international initiatives, including work on the largest hospital project of its time in the Kingdom of Saudi Arabia, and supporting digital transformation across U.S. federal civilian organizations.
Across these diverse settings, I’ve had the privilege of seeing what allows organizations to move with clarity and momentum. When purpose is shared, priorities are visible, and systems are intentionally designed, teams gain the confidence and clarity to execute, adapt, and innovate together. Focus sharpens. Energy flows. Work becomes both effective and sustainable.
Through years of leading change and guiding teams, I came to understand execution as a design practice. When strategy is translated into clear structures, supportive processes, and empowered ways of working, people naturally align around what matters most. Growth becomes integrated into daily operations.
My approach is practical, informed by systems thinking, leadership development, neuroscience, Ayurveda, and consciousness studies, and always centered on the lived experience of the people doing the work. Intentionally creating conditions that enable alignment, focus, and flow—so meaningful growth can happen consistently and humanely.
Marketing DirectorOwen Thompson
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Activating the power within organizations to create meaningful growth
We are a new type of consultancy for a new way of working - built for leaders who want workplaces that are aligned, high-performing, innovative, and built to last.
